04 May 2010

UNDRCRWN x Spring 2010 Preview


Inspired by the great (and wild) John McEnroe, Undrcrwn has introduced its tennis themed Spring 2010 line.  Check for stocklists here, and read the press release below for more details.


'Rebel Yell' T-Shirt + 'Rebel Yell' Organic Sweatshirt- It ranks as one of the most memorable moments in sporting history. Back in 1981, a young frizzy haired, headband wearing, soon-to-be tennis legend broke down at Wimbledon. It was an umpire's refusal to rule his serve that caused the immortal reaction "you cannot be serious." We respect this legendary rebel as a dominant force whose reputation was built just as much on his personality as his athleticism. 'My Troop' Organic Sweatshirt- A sports heritage inspired piece that takes cues from '90s activewear and mixes it with organic textiles.Love Means Nothing T-Shirt- In tennis love means zero, but translate it for today's world and it becomes a rebellious mantra.
More photos after the jump.



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